I’m sure you all know how competitive it is in today’s market. That’s why brand visibility is so important when launching a new company or trying to improve the markets perception of your current products or services.
Our team at Riddos Consulting is also very aware that when brand activation is targeted and combined with effective marketing and sales it can turn one event into an explosive launching pad for any company.
Getting your products and services in front of hordes of hot and hungry buyers at industry tradeshows, sporting events and other related exhibitions is a great way to generate instant windfall profits and lasting brand recognition. It also gives you the opportunity to build a highly targeted database of prime prospects over just one weekend.
That’s why we are very excited at Riddos about one upcoming event we are currently preparing for, where we will be launching a new campaign for Polaris Australia. Polaris Australia is a provider of top of the line ATV’s (All Terrain Vehicles) and other adventure vehicles.
This will be the first brand entertainment this international company has done in Australia and we have identified an event that will surely be a huge success for their brand and sales revenues.
FarmFest Field Days, held from the 5-7 of July 2012 in Toowoomba Queensland, is Queensland’s premier exhibition aimed at farmers and rural communities.
With over 70,000 visitors expected this year, FarmFest brings together all aspects of life on the land and Polaris stand to create a big impact with our large modern exhibition tent and exciting demonstrations.
After researching and identifying this event as a perfect fit for our clients products, we begun designing and manufacturing the exhibition tent to generate buzz and show off the great features of the Polaris ATV’s. We are also implementing a plan to gather leads and generate sales over the weekend which will more than pay for the cost of the exhibition.
ATV’s are very popular on farms and in country communities where they are used in the day-to-day duties, and also as recreation vehicles. Making this an event that could really boost Polaris Australia’s profile in this niche market.
During the Event we will also be creating videos for future marketing campaigns that will include online viral marketing on Youtube and Facebook.
We will also upload some of the content to this Blog each day so you can check out the great exhibition we have created for Polaris Australia.
Exhibitions are obviously just one way to launch a new and exciting brand. But the combination of reaching a highly targeted group of consumers, right when they are actively looking for your type of product or service is an opportunity that no company can afford to miss.
Stay posted for more information on events and strategies we are currently using to grow our clients brands and sales revenue. We will be posting the videos from FarmFest in mid July so you can see the exhibition tent and product demonstrations for yourself.